Amelco Adds NetEnt Online Slots Content to US-Intended Platform
A sports betting and trading service provider, Amelco has partnered with online slots specialist NetEnt to continue growing in the US iGaming market.
A recently signed deal between the two companies will see NetEnt’s catalog of titles, including branded slots like Gordon Ramsey Hell’s Kitchen and Narcos as well as iconic games such as Divine Fortune and Starburst, be added to the offering. American platform of Amelco.
As part of this new partnership, NetEnt’s games will be released online with a number of Amelco’s partner operators in regulated US territories. The alliance creates huge growth potential as Amelco continues to launch its platform in more and more states where online casino gambling is legal.
Amelco was formed in 2006 by a team of industry veterans. The company specializes in providing a multitude of services and products for the sports betting, lotteries, casinos and financial transactions sectors. It is headquartered in London and also operates an office in Poland. It made its first foray into the United States in 2018 when it obtained a software vendor’s license from the New Jersey Division of Gaming Enforcement.
As for NetEnt, this partnership comes as the last big news shared by the company. Earlier this year it was acquired by expert Live Casino Evolution in a $ 2.2 billion deal. The iconic online slots maker already has a significant presence in the United States, and this partnership will further strengthen its position there.
A first of many big announcements
Commenting on their recent deal, Brandon Walker, Director of Amelco USA, said they were excited to incorporate content from one of the “The real leaders of the slot machine industry – with a hard earned reputation as one of the biggest casino brands in the world.
Mr Walker went on to say that this was the first of many important announcements they are set to make in the coming months as they prepare to align their platform destined for the United States. with “the best in slots, table games and live casino.”
Amelco is currently licensed to provide service in six states, including Michigan, which it entered earlier this year, Colorado and Pennsylvania. The company said it anticipates more market entries in the near future.
Regarding their last major partnership in the United States, Jeff Millar, Evolution’s commercial director for North America, said that Amelco already has a strong presence in the United States and that they are delighted to be able to enter into a agreement who strengthen their own presence in this market.
Mr. Millar added that with “With so many opportunities for growth across the country, this is a very exciting time to work together and we look forward to seeing what we can accomplish.