Attract and retain players with the right gaming content for your target market

Gaming content is at the heart of an online casino, and perhaps the most effective tool for attracting and retaining players; the opinion of gamers on an igaming site largely depends on the variety and quality of its game portfolio.

To stay on the safe side, operators must tackle the task of finding out what the target audience is looking for and giving it to them.

Practice shows that this requires additional expertise. Every year new developers enter the market and existing developers update the games. Slotegrator closely monitors the market and constantly analyzes the situation in order to provide essential information to online casino operators.

Onboarding the game is one of the most difficult steps in launching an online casino, confirms Slotegrator. In this regard, an online casino software developer advises its clients on which providers offer the most popular content in their target market.

Popular Suppliers in Key Markets

Slotegrator works with over 100 licensed game developers who provide high quality content to a variety of markets. Based on the statistics collected for May 2022, we assessed which game content from which providers is in high demand among gamers from different regions.

Among CIS players, roulette, blackjack and poker are popular. In online casinos, they mainly choose games from Amatic and Endorphina game studios.

Players in North America prefer classic and video slots, jackpot slots, craps, poker and roulette. Americans increasingly play blackjack and craps. The most popular games here are from Pragmatic Play, Evolution, and Wazdan.

Players from Scandinavian countries are mainly interested in sports betting. Online casino users also love dice and poker games from Amatic, EGT and other providers. Gamers from Northern Europe particularly like games from Evolution, while those from Central and Eastern Europe like those from Amatic and Endorphina.

In recent years, live dealer games have been particularly popular in South and Southeast Asia, and providers are following this trend – more and more relevant content is published by Evolution Asia, Ezugi and Scribe. The most popular games here are Live Dragon Tiger, Baccarat and Super Sic Bo. They are run by merchants dressed in Asian style, in a studio with a design inspired by Asian culture. Indian players are fans of rummy and the local game Teen Patti, as well as betting on cricket.

In North Asia, sports betting is becoming widespread; The favorite sport of Asians is cricket. In second place are live dealer games, with gaming content from Pragmatic Play, Blueprint and Quickspin being particularly popular.

Middle Eastern users love games developed by Scribe, Booongo and Spinomenal.

In Africa, online casino games have become quite mainstream – the most popular gaming content comes from developers Playson, Booongo and Evolution. Players from North Africa also prefer games from Pragmatic Play. However, sports betting is much more popular across the continent due to socio-cultural factors like a widespread love of football.

Latin Americans are actively betting on sports. In addition to their famous passion for football, cockfighting and baseball are also popular. When it comes to online casinos, Latin American players particularly like content from Igrosoft, OneTouch, Amatic and Platipus.

Australians enjoy playing poker, blackjack, roulette and many other live dealer games. They usually choose games from Booongo, Pragmatic Play and Platipus.

APIgrator – for fast integration of games on the igaming platform

Different communities have different preferences. One thing that’s true around the world, though, is that gamers love easy access to their favorite gaming content. To maintain their loyalty, operators must constantly renew and expand their offer. Signing contract after contract with a series of different providers takes time, not to mention money, which is why many operators choose to use a game aggregator to speed up the process and reduce unnecessary costs.

APIgrator provides access to thousands of games from popular providers with a single integration API. Slotegrator establishes partnerships with the most popular providers in the world and constantly expands their offer according to market needs and trends.

The game aggregator saves the operator a lot of time. It doesn’t need to provide technical support for individual integrations, go through lengthy negotiations with vendors, and make contracts with each vendor individually – APIgrator lets you integrate 15,000+ games from 100+ developers licensed in one-click gaming platforms. The volume of bets processed by APIgrator increases in proportion to the growth in the number of partners. As a result, Slotegrator can negotiate lower prices with providers – and the savings are passed directly to the operator.

Slotegrator closely monitors gambling trends around the world. Slots, poker, virtual sports, live dealer games, card games and casual games – Slotegrator follows trends all over the world and, through cooperation with leading game providers, constantly improves the quality and attractiveness of targeted slot machines in different markets.

Adding new game content via APIgrator is very simple. The solution gives operators the opportunity to experiment, add new products from different suppliers, analyze demand and thus create the perfect offer.

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