Canada Soccer, Lots of sports betting news in Ontario
Every Thursday, Sports Handle will recap all the top Canadian sports betting news, highlight the game of the week and take a look at some of the most intriguing games to bet on over the weekend.
Our top Canadian sports stories this week
Game of the week
Costa Rica vs Canada – CONCACAF World Cup qualifier
Odds: Costa Rica (+190), draw (+180), Canada (+145) — PROLINE +
One of the most important matches in Canadian men’s soccer history will take place on Thursday night, as Canada look to qualify for the World Cup for the first time in 36 years when they face Costa Rica in San Joseph.
There are a number of paths Canada can take to earn a spot at Qatar 2022, but the easiest way is to win. Canada, who lead the standings with 25 points (seven wins, four draws) from 11 qualifying games, can also drop out in a number of different scenarios if they draw or lose against Costa Rica, depending on how the other matches will take place on Thursday.
In a previous game with Costa Rica in November qualifying, Jonathan David scored the only goal on a cold night in Edmonton, Alta., to give Canada a 1-0 win. The undefeated Canadiens will be without star Alphonso Davies, who hasn’t played since early January due to symptoms of myocarditis following an episode of COVID-19.
Alphonso Davies, of course, won’t be playing for Canada this window, but John Herdman says Canada Soccer is working with Bayern on possibly Davies joining the squad to “get him in and around the environment”.
— Michael Singh (@MichaelSingh94) March 20, 2022
Google changes advertising policies
According to the Canadian Gaming Association, Google has changed its Canadian policy to allow provincially licensed operators of sportsbooks, online casinos and daily fantasy sports in Ontario to advertise on its platforms.
Once operators have registered with the Alcohol and Gaming Commission of Ontario and iGaming Ontario, they can apply for a Google Certificate. The benefits of operators being able to advertise with Google are obvious, and it should be noted that gray market operators in the provinces will not be able to apply for these certificates.
Google has adjusted its Canadian policies to allow provincially licensed entities to advertise on Google platforms. Link to new policy, inc. info for advertisers to request a certificate. They must be approved by the ON regulator to obtain a certificate. https://t.co/BxGEa0euX2
— Canadian Gaming Association (@CanadianGaming) March 23, 2022
Gray market operators must settle bets
Ontario punters who have accounts with gray market operators who convert to the regulated market on or around April 4 can expect changes.
Operators like Bet365, which has just transitioned from a gray market operator to a regulated bookmaker in Ontario, will need to settle any bets their Ontario customers had previously made with them before they can start taking bets on the new regulated market. , according to the FAQ section for operators listed on the iGaming Ontario website.
For example, if a hypothetical bettor had placed a bet on the Toronto Maple Leafs to win the Stanley Cup this year, that bet will now be void and the original bet should be returned to the customer, as the Stanley Cup will not be awarded. long after April 4.
Unibet and Coolbet are two other examples of operators that were previously considered gray market sportsbooks in Ontario before recently becoming fully registered with the AGCO.
Kambi gets green light from Ontario
The Kambi Group received approval from AGCO on Monday to be a gaming-related supplier in Ontario effective April 4. The company provides a software platform with a front-end user interface, odds compilation, client intelligence and risk management. Some of its current clients who are planning to launch in Ontario include Unibet, Rush Street Interactive (BetRivers), NorthStar Bets and LeoVegas.
Kambi is one step closer to launching in Canada after gaining regulatory approval to launch our leading sports betting company with partners on day one of the online market opening.
— Kambi (@KambiSports) March 21, 2022
More licensed operators with AGCO
As of Thursday afternoon, 16 private operators had obtained iGaming licenses from the AGCO:
Sports handle learned that Pinnacle and BetRegal have submitted license applications in Ontario, but neither is certain to get full approval from the AGCO and iGaming Ontario by April 4. Both operators are licensed by the Malta Gaming Authority and operate as gray books in Ontario.
BetRegal, a Canadian company that first launched in Europe, is the Official Gaming Partner of the Canadian Football League. Around 30 private operators could obtain licenses by April 4 or shortly thereafter.
Party in Ontario
Excitement for the regulated market launch in Ontario is reaching a boiling point, which means many operators are starting to plan their respective launch parties.
PointsBet Canada will host its launch party at legendary Toronto music venue El Mocambo on April 9th. Trailer park boys will be on hand as official PointsBet brand ambassadors, along with some special guests. A few former NHL players might also be on the VIP list, as the NHL Alumni Association is one of PointsBet’s strategic partners.
TheScore Bet, based in Toronto, is hosting an official “Home Opener” kick-off party for fans aged 19 and over in Toronto on April 2, 3 and 4 at 229 Richmond St. W. More details will be available soon. TheScore Bet is now available for download on iOS devices and is accepting pre-registration for customers wishing to bet in Ontario. The bookmaker has also launched its ‘GET INTO BET MODE’ ad campaign, featuring comedian Susie Essman, actor Rex Lee and Torontonian Gerry Dee.
Ontario, are you ready? We have what you need.
It’s time to GET INTO BETTING MODE. 🇨🇦 https://t.co/N8ThGLSHfs
– the Score bet (@theScoreBet) March 23, 2022
And if two parties during launch week aren’t enough for you, the Canadian Gaming Summit is also hosting an industry stakeholder reception on April 4th.
NorthStar Gaming appoints ambassador
Respected broadcaster Rod Black is the official brand ambassador for NorthStar Bets, the company announced in a press release Thursday.
A present on TSN’s CFL and NBA shows for decades, Black left Bell Media last October after a nearly 40-year career as a broadcaster. He will provide commentary on NorthStar’s social platforms and in-app content. Senior NHL Insider Chris Johnston will also produce content for NorthStar’s platforms.
NorthStar is based in Toronto and launched as an online betting brand in March 2021 after partnering with Torstar Corp., a mass media company that owns Canada’s largest print newspaper, the Toronto Star.