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NODWIN Gaming’s first three-week televised tournament – the Masters BATTLEGROUNDS MOBILE INDIA (BGMI) series which aired on Star Sports 2 in prime time from June 24, culminated in a Grand Final on July 17 2022. Global Esports was crowned the champion of this series after a siege edge match between top teams like Team GodLike & Orangutan. The winner received the BGMI Master Series trophy, INR 25 lakh as prize money, and won the new Hyundai VENUE. The tournament had an overall prize pool of INR 1.5 Cr.
The winner was announced after the thrilling and five-day long Grand Final of the three-week tournament. The tournament final saw the teams fight hard and pull out all the stops to top the standings with one eye on the trophy. The season also saw lesser-known teams like Insane Esports and Chemin Esports excel and make an impression.
“What a series this has been for NODWIN Gaming, for the community and for our partners as a whole! We’ve been able to push esports right into the upper echelons, along with several traditional big league sports like cricket, football and tennis. This tournament is a game-changer for all budding players. My heartfelt congratulations to Global Esports who have raised the bar of professional gaming with their skill and focus. Each team played like true champions until the very end. I would also like to thank all of our partners Star Sports, Spotify, Swiggy, Loco, Glance Live, Wings, Gillette and Hyundai who instilled their faith in our vision and drove this event to mass success. Onward and up from here,” said Akshat Rathee, Co-Founder and Managing Director, NODWIN Gaming.
KING, an Indian singer and songwriter, performed his latest releases Baazi and Sinner on BGMI sets, courtesy of Glance and Warner Music India for players to have fun with his music and get ready for their next battle. TV host Jatin Sapru presented the last two days of the competition.
“Gaming has become a culture in its own right that is representative of participating in a cultural phenomenon that has reached a scale that you simply cannot ignore. It is no longer a super-niche but an integral part of the culture It’s a sport where we sought to partner with NODWIN to build something from the ground up. Here we didn’t just acquire the rights. We invested both resources and effort. When we do this, we do it with the ambition to build something that will reach a certain scale. million viewers,” said Sanjog Gupta, Head of Sports, Star & Disney India.
“As a progressive brand, Hyundai shares strong synergies with various sports around the world and it gives us great pleasure to be an integral part of the esports bandwagon. We are delighted to be associated with the BGMI Masters Series. curated by NODWIN Gaming. The new Hyundai VENUE personifies the aspirations of MZ generation customers, elevating their experience with everyday dynamism, thrilling performance and high-tech features. Being one of the largest automakers in India, a large portion of our customers belong to the Millennials and Gen Z age group, who form strong associations with esports and spend a lot of time engaging in such activities.Aware of their interests and to fuel the passion for esports, we are bringing an informed extravaganza to this series by presenting the new Hyundai Venue to the winner,” said Virat Khullar, Assistant Vice President and Group Head, Marketing, Hyundai Motor India.
“Spotify aims to bring the best in audio to gamers, creating experiences wherever they play and however they choose to listen. Our partnership with NODWIN for BGMI Masters Series 2022 is an exciting opportunity to furthering that goal in India. Specifically, for the tournament, we curated the Top Gaming Tracks India playlist for those looking to get into the zone before a match, and featured top BGMI players in The Mythpat Podcast (a Spotify Original), talking about match strategies and tactics. This is just the start of our partnership with BGMI, stay tuned for more to come! said Neha Ahuja – Marketing Manager at Spotify.
“We saw the power of the esports community come to life on Loco once again, with the BGMI Masters Series alone garnering almost 100 million views and the final reaching a new platform record of 2.5 lakh concurrent live viewers. As the pioneer and largest investor in India’s esports and live game streaming ecosystem, Loco has empowered all stakeholders involved and provided strong financial support for the growth of the community. Esports is destined to become the sport of the masses in India and we are proud to provide opportunities for viewers and creators on our platform as we continue to democratize gaming entertainment and energize fan experiences! “, said Ashwin Suresh, Founder, Loco.
“Over the past year, Glance has made great efforts to bring premium eSports to users right on their smartphones’ lock screen. We are thrilled to share that over 25 million consumers in India have discovered and watched BGMI Masters on Glance. We hope the combined reach that BGMI Masters has achieved through TV and lock screens will make this a watershed moment for esports in India as it aims to become a powerhouse of the game. esports, especially ahead of the launch of esports at the upcoming Asian Games,” said Yashashvi Takallapalli, Vice President – Games, Glance.
“Swiggy looked for cool ways to engage with the TG game. The opportunity with BGMI Masters Series gave us a chance to do that at scale. We did some cool integrations over the course of the series, like owning the “Winner Winner Chicken Dinner” segment in addition to having live delivery activations in the studio. We also ran a contest in which we gave away 100 free Swiggy Dinners daily, via QR code advertisements that we ran on the course of the series said Saurabh Nath, brand vice president.
Commenting on the finale, Vijay Venkateswaran, Sales and Marketing Manager, Wings said: “The BGMI Masters is coming to an end and what a journey it has been. Intense seems an understatement. Congratulations to Global Esports. A roller coaster ride if ever there was one. Congratulations to all the teams who participated and gave their best. It was an entertaining show from start to finish. Wings is proud to have partnered with NODWIN Gaming to produce such a display of talent and skill. We are extremely excited to be part of a project that celebrates gamers in all its glory. Here are more such projects that push the horizons of gaming.”
The first ever televised BGMI tournament was a collaboration between NODWIN Gaming and Star Sports. Glance Live and Loco enabled digital streaming of the tournament. The series was broadcast in Hindi, Tamil and English.
The total tournament prize pool was INR 1.5 crore to be split between the winning team, weekly winners and top players.
Performance Rewards for Finals:
- The Eliminator Award – Most Finishers – Team Soul Goblin
- The Cruiser Award – Most Traveled Distance – Robinū from Chemin Esports Team
- The Damager Award – Most Damage – Jonathan from GodLike
- The Dost Award – Most Assists – Nakul of Global Esports
- The Savior Award – Most Revives – Team Soul’s Hector
- The Doctor Award – Most Heals – Destro de Chemin Esports
- The Tapatap Award – Most Headshots – Team Soul Goblin
- The Survivor Award – Most Survival Time – Orangutan Driger
- The Motorhead Award – Highest Vehicle Distance – Ash from Orangutan
- The MPV Award – Most Finishes – Jonathan from GodLike
- The Hunger Cure Awards – Most WWCD – Orangutan
The BGMI Master Series has beaten all viewers since going live, registering over 1.2 million impressions surpassing the impressions of the Australian Open Day 1, French Open Day 1 and UEFA Semi-Finals CL! The series scored 12.3 million views in its first eight days on television.
The tournament was distributed digitally by leading live streaming and esports platform Loco and lockscreen app Glance Live. The finale on Loco garnered over 3.6 million views with peak concurrent viewers crossing 2.5 Lac while Glance crossed 1.7 million viewers. The tournament was also seen by over 25 million consumers on their smartphone lock screen with Glance.