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Hungry in the middle of the War zone? Heinz has a solution. Gamers know that eating while playing games is a big obstacle, even more so on a map that has just been released.

In fact, gamers spend around eight hours and 27 minutes each week playing games – so when it comes to Call of Duty, one of the largest video game franchises in the world, it’s nearly impossible to take a snack break while gaming.

To help gamers find more mealtime magic while playing their favorite video game, Heinz, the world’s # 1 ketchup brand, has teamed up with Call of Duty: War Zone Peaceful identify the places hidden in his latest Caldera map to safely enjoy a well-deserved break and eat a delicious burger with Heinz in real life.

Fans and gamers can tune into Twitch and YouTube this weekend (Friday 17the – Sunday 19e December) to look at the top Call of Duty: Warzone Pacific streamers reveal Heinz Hidden Spots in-game and enjoy a burger break while exploring the new map.

“80% of gamers eat and drink while playing, but it’s much more difficult to do so in multiplayer online games like Call of Duty, where an untimely break can cost you the game,” says Isabella Rizzo, vice president of the game. marketing at Kraft Heinz. .

“Heinz brings magic to mealtime, whether you’re sitting around the table or enjoying a quick bite in the middle of the game, and now we’re helping Call of Duty gamers safely recharge their batteries. with a hamburger break at one of the new landmarks on the Caldera. Here at Heinz, they just say eat. No defeat.

Top streamers from UK, US and other branded markets around the world have joined forces with Call of Duty to trace safe and quiet places in the new War zone Pacific Caldera game to ensure players can take a break for a burger and fries without fear of being sent to the Gulag.

“The launch of Caldera is a unique opportunity for Call of Duty and Heinz to bring our audiences together in new and exciting ways,” said Tyler Bahl, vice president and chief marketing officer, Call of Duty.

“As the community explores and learns about the new map, Heinz gives them the chance to experience the new Warzone offering in a fun and engaging way.”

With Hidden Spots, Heinz made his debut with an ever-growing audience of gamers. But instead of just telling them something, Heinz and independent creative agency GUT São Paulo have teamed up with Activision to connect with them right where they are – in the game.

Since the launch of Activision’s Call of Duty: Warzone Pacific Caldera map, this was the perfect time for Heinz to partner with one of the biggest video game franchises to help hungry gamers find where to go. ‘stop to eat while they were playing instead of having to hide.

“Heinz is an iconic brand that’s used to doing so many amazing things in advertising, so with its gaming debut, Hidden Spots is another way for the brand to do just that,” said Murilo Melo, director. creative executive at GUT São Paulo. .

“Players usually say that campers are cowards to hide to ambush other players, but with the world’s favorite brand of ketchup partnering with the world’s favorite game franchise, Heinz is here to help. players to eat in peace as they fight in the war zone. We are delighted that hungry players find these hidden places and hope that they will now be able to pass the Heinz without risking dying in the game.

With this initiative, Heinz hopes to get closer to the large community of gamers by giving them a little help across the world and offering a solution to a real problem that many members of the community face on a daily basis.

“Hidden Spots” is part of the brand’s main campaign, “Anytime or anywhere,” which also features Heinz ketchups, mayonnaise and barbecue sauce.

Call of Duty: Warzone is a free-to-play battle royale experience that over 100 million players across the world have embarked on. Call of Duty: Warzone is integrated with Call of Duty: Vanguard, Call of Duty®: Black Ops Cold War, and Call of Duty®: Modern Warfare®. Call of Duty and its titles are published by Activision, a wholly-owned subsidiary of Activision Blizzard (NASDAQ: ATVI) and developed by studios (in alphabetical order) Activision Shanghai, Beenox, Demonware, High Moon Studios, Infinity Ward, Raven Software , Treyarch, and Sledgehammer Games.


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