NJ’s online casino revenue hits $ 118 million for November, # 4 all-time
The NJ online casino industry once again crossed the $ 100 million mark in November. While the $ 118 million failed to set another monthly record, this is the 10th time this year that the revenues of online casinos in NJ exceeded $ 100 million.
However, the most recent results from New Jersey Gaming Law Enforcement Division show that the cumulative total for the year now stands at $ 1.2 billion, which continues to rely on all time record. And with December’s results yet to come, the industry is benefiting from a 42% increase year over year.
The bottom line is that NJ’s online casino revenues show no signs of slowing down. Here’s a closer look at five reasons why the internet gaming industry in NJ will remain strong through 2022.
1. November NJ Online Casino Results Rank 4th All-Time
Looking at the record performance of $ 127 million in October, it does not seem to be out of the question that NJ’s online casinos are close to producing their first month of $ 130 million. After all, at the pace of the industry’s growth this year, a month-over-month increase of just $ 3 million didn’t seem like a stretch.
Go figure, at the start of the year, that a result of $ 118 million would be considered a down month. If we look at the all-time totals, the number narrowly comes close to breaking the top three. The second half of 2021 has set the new bar for the industry.
If we look from January to June, that of March $ 113.7 million was the number to beat.
Then, once the NFL betting season rolled around, business picked up even more. Here is the current list of the first five months of NJ online casinos’ income:
- No. 1: $ 127 million, October 2021
- No. 2: $ 122.6 million, September 2021
- n Â° 3: $ 118.7 million, July 2021
- Number 4: 118 million dollars, November 2021
- n Â° 5: $ 113.7 million, March 2021
So, with just under two weeks left in 2021, will December be the month the next monthly record drops? Will the result be strong enough to place in the top five?
The answers to these two questions will arrive next month.
2. The Big 3: Borgata, GNOG and Resorts Digital continue to set the tone
The reality of the NJ online casino market is that there continues to be a clear separation between market leaders and followers. Borgata, Golden Nugget online game and Digital stations – the first three licensees, respectively – remain well ahead of the others.
Looking strictly at the November results, Borgata, run by BetMGM and its namesake online casinos, the Marina District property again took first place with $ 33.7 million. And that’s a 44% increase from November 2020. However, the biggest news of the month came when a customer at Borgata online casino hit a record jackpot of $ 3.5 million. MGM Grand Millions.
GNOG, which includes Gold nugget, Sugar house, FanDuel and Betway online casinos, finished very closely with $ 31.8 million.
Resorts Digital, which includes DraftKings, Bar stool and the eponymous brand of the company, followed in third position with $ 27.9 million.
Then there is a big gap between # 3 and # 4 in the standings. This fourth position currently belongs to Caesars Interactive, which includes the Caesars Sportsbook & Casino, WynnBET and WSOP brands, with $ 9.8 million. This is an increase of over 20% year over year.
While Caesars Interactive’s online portfolio is expected to expand sometime in 2022 with Leo Vegas, PlayUp Casino and MaximBet, the new additions will face the challenge of creating their respective player databases. Remember that in addition to the extremely mature NJ online casino market, players already have over two dozen options available.
In other words, it seems unlikely that the Big Three will step back in the near future.
Here’s a look at how the eight licensees performed in November:
|Licensee||Total income||Casino revenues||Poker income||State tax||Local tax|
|Borgata||$ 33,735,211||$ 33,000,462||$ 734,749||$ 5,060,281||$ 843,381|
|Atlantic City Gold Nugget||$ 31,764,632||$ 31,764,632||$ 0||$ 4,764,695||$ 794,116|
|Resorts in Atlantic City||$ 27,870,533||$ 27,263,118||$ 607,415||$ 4,180,580||$ 696,763|
|Caesars Atlantic City||$ 9,752,127||$ 8,897,766||$ 854,361||$ 1,462,819||$ 243,803|
|Tropicana Atlantic City||$ 7,752,284||$ 7,752,284||$ 0||$ 1,162,843||$ 193,807|
|Hard Rock Atlantic City||$ 4,859,460||$ 4,859,460||$ 0||$ 728,919||$ 121,486|
|ocean||$ 1,622,976||$ 1,622,976||$ 0||$ 243,446||$ 40,574|
|Atlantic City from Bally||$ 622,875||$ 622,875||$ 0||$ 93,431||$ 15,572|
|Total||$ 117,980,098||$ 115,783,573||$ 2,196,525||$ 17,697,014||$ 2,949,502|
3. Record month in NJ sports betting income also helps
One of the other big stories for November centers around NJ’s sports betting income. The number has come close to $ 114.8 million, which is a new all-time record. To put this result in perspective, it is 127% higher than november 2020.
While the grip of $ 1.26 billion is not a record, there continues to be a direct correlation between the strongest sports betting months producing some of the best results for New Jersey online casinos. Think about it. Three of the top five NJ online casino earning performances of all time were during the current NFL season. And another happened during the last madness in March.
Expect this successful cross-selling model to continue delivering strong results for December and January. Keep in mind that the NFL regular season is now 18 weeks long, which means January will have two full weekends of football before the Wild Card games take place.
4. The all-time performance of NJ’s online casinos is hard to ignore
Without a doubt, 2021 has played a huge role in helping NJ online casino revenues reach telling levels. The lifetime graph, which dates back to November 2013, shows that the industry produced over $ 3.7 billion In income.
GNOG still holds the first place with just under $ 1.1 billion in income all the time. Borgata takes second place with $ 904 million followed by Resorts in $ 693.5 million. So that’s three licensees with over half a billion in lifetime income.
And come next year, it seems very likely that Caesars will join the roster as his all-time count sits at $ 447.6 million until November.
Here is the full list of all-time results, which includes the Trump Square and Trump Taj Mahal:
|Licensee||Total income||Casino revenues||Poker income||State tax||Local tax|
|Atlantic City Gold Nugget||$ 1,096,075,350||$ 1,096,075,350||$ 0||$ 164,411,303||$ 27,401,884|
|Borgata||$ 904,382,297||$ 827,675,138||$ 76,707,159||$ 135,657,343||$ 22,609,560|
|Resorts in Atlantic City||$ 693,533,137||$ 640,012,031||$ 53,521,106||$ 104,029,970||$ 17,338,330|
|Caesars Atlantic City||$ 447,606,884||$ 362,817,680||$ 84,789,204||$ 67,141,032||$ 11,190,171|
|Tropicana Atlantic City||$ 368,918,360||$ 368,918,360||$ 0||$ 55,337,754||$ 9,222,958|
|Hard Rock Atlantic City||$ 149,752,366||$ 149,752,366||$ 0||$ 22,462,856||$ 3,743,808|
|ocean||$ 32,624,070||$ 32,624,070||$ 0||$ 4,893,610||$ 815,601|
|Trump Square||$ 7,644,624||$ 7,644,484||140 $||$ 1,146,694||$ 191,116|
|Taj mahal||$ 6,032,943||$ 5,470,434||$ 562,509||$ 904,941||$ 150,824|
|Atlantic City from Bally||$ 1,322,516||$ 1,322,516||$ 0||$ 198,377||$ 33,062|
|Total||$ 3,707,892,547||$ 3,492,312,429||$ 215,580,118||$ 556,183,881||$ 92,697,313|
5. Bally’s AC NJ Online Casino Portfolio to Grow
Bally’s Atlantic City remains the newest player in the NJ online casino scene. She currently owns the smallest wallet with PointsBet Casino being the only skin operating under its license. Thus, the total of the year at the date of $ 1.3 million is barely noticeable compared to others.
Call it the basis of much larger NJ online casino plans. Bally’s is licensed to have five online casino skins under its license, and we know one of them will be owned by Bally bet. The online sports betting version of the app is currently live in Colorado, Indiana, Iowa and Virginia.
The NJ version will include sports and casino offerings. However, at this time, the Bally Bet website does not even include the words “soon to be in New Jersey”. Given that New Jersey is the US leader in online sports and casinos, it wouldn’t be surprising to see the launch of Bally Bet in the first quarter.
Then, it is a question of building up a clientele.
The scenario will improve the income situation for Bally’s online casino. But what impact will this have on the global market?
This will be a question worth re-evaluating at this time next year.
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