Pariplay expands UK presence with Betfred online slots offering
Pariplay has launched a selection of its exclusive online casino content with UK gambling operator Betfred as part of a recent deal between the two companies.
The partnership has allowed the content creator and aggregator to debut on Betfred’s Games tab, which will help solidify its position in the lucrative UK internet gambling market.
Pariplay has revealed that it will roll out more of its slots with Betfred in the coming weeks. Its portfolio of titles currently includes more than 120 innovative and highly entertaining games.
Founded in 2010, Pariplay is now part of the large Aspire group. The company’s own game development units have so far designed dozens of slot machines that are available to B2C companies in a variety of markets. And through his Fusion Content Aggregation Platform, it provides its operator partners with access to thousands of games from some of the industry’s leading content makers, as well as a comprehensive suite of back-office conversion and retention tools aimed at improving the value of content. players.
Pariplay has offices in Malta, Bulgaria, Gibraltar, Israel and India and is licensed and regulated by the Gibraltar Gambling Commission, the Malta Gaming Authority, the UK Gambling Commission, the Romanian National Gambling Office and the New Jersey Division of Gaming Enforcement.
Confirmed artists launch Betfred alliance
Commenting on their latest content delivery deal, Pariplay Commercial Director Christine Lewis said the UK remains a very important space for the company and that they are happy to have extended their reach in this particular market through a partnership with Betfred.
The manager went on to say that the slots they chose to mark the start of their relationship with the iGaming brand “Are confirmed artists” and that they are convinced that these and the others that Pariplay has in its portfolio “go down well” with Betfred players.
Betfred eGaming manager Andy Horne added that the provider’s internal slots are a great addition to their portfolio and that they are excited about the opportunities their “Evolutionary cooperation” with Pariplay is expected to bring in the near future.
Betfred is the largest independent gambling operator providing its services in the UK market. The company offers online and mobile operations and operates a chain of more than 1,500 betting shops across the country.
News of their partnership with the operator emerges days after Pariplay unveiled a content distribution deal with Malta-based studio iGaming Spinomenal. Under the terms of this recent agreement, the game developer was able to integrate its more than 100 HTML5 titles on Pariplay’s Fusion platform. The games are all equipped with excellent graphics, mathematical models based on machine learning, and various features.