PlayUp is planning another online casino for Pennsylvania


Exaggerate, an Australia-based iGaming operator who has started entering various states in the United States, plans to launch an online casino site in Pennsylvania next year.

The company issued a press release on Wednesday saying it gained access to the state market through a deal with Caesars Entertainment Corp. and its Harrah’s Philadelphia Casino, which also has its own Caesars online casino. All online gambling sites in Pennsylvania must have a relationship with a physical casino operator in order to enter.

While PlayUp already has sports betting sites operating in Colorado and New Jersey, its arrangement in Pennsylvania relates only to iCasino operations. State law allows more iCasinos than sports betting sites, the latter being limited to one per casino, with the available licenses already mentioned.

However, casinos can enter into multiple partnerships, providing “skins” to access entities wishing to compete in the increasingly crowded realm of online slots and table games. There are already 17 such sites and MaximBet announced in September a similar deal with Caesars / Harrah’s that will also allow it to enter the iCasino market on a date not yet announced.

License approval has yet to be obtained

Kevin Smith, a spokesperson for PlayUp, said the company has yet to begin the licensing process with the Pennsylvania Gaming Control Board, but expects to do so “in the near future. “.

Although PlayUp has been involved in online casinos as well as sports betting globally, it does not yet have an operational iCasino in the United States. He plans to launch one in New Jersey, possibly before Pennsylvania.

“We hope to be live on iCasino in New Jersey in the first quarter of 2022,” Smith said. “We would look to add Pennsylvania iGaming to this product portfolio in the first half of 2022.”

The company has not ruled out future plans to offer sports betting in the state, he said, because offering both these bets and casino games is a goal in all states where both opportunities exist legally. Pennsylvania, like New Jersey, is one of the few states where this is possible, although the limit on the number of sports betting operators is a barrier. There are currently 13 online sportsbooks with the launch of two more pending.

“There are a number of barriers and market conditions that make Pennsylvania sports betting a challenge for entry,” Smith said. “We are exploring all of our options in this regard, but nothing official has been resolved.”

In the press release, Laila Mintas, CEO of PlayUp, alluded to the attractiveness of the Pennsylvania market as the one where iCasino operators made nearly $ 100 million in revenue in September. While the company has focused on sports betting so far in the United States, “iGaming and other services are at the heart of our roadmap to include a wide range of options in our portfolio of. products, ”he said.

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