UK online casino comes under ASA scrutiny for misleading promotion
Online gambling operators have come under intense scrutiny from the UK’s Advertising Standards Authority (ASA) and now casino sites are facing a crackdown after the ASA’s gambling investigation “hot or cold”. The Guardian reports that the regulator will maintain a complaint about an irresponsible and misleading feature.
PlayOJO casino is under fire from Asa
The PlayOJO casino, which is licensed and regulated by the UK Gambling Commission, is under fire from the ASA. This casino site is operated by SkillOnNet Ltd and according to the Guardian, the regulator will maintain a seven-month-old complaint against the platform.
The complaint was made about a feature that allowed players to experience “games on winning streaks”. The PlayOJO website said players can toggle between hot or cold to see which games have been the most profitable in the past hour. The site also said the list was updated every 5 minutes.
Additionally, this feature was advertised on TV as the ad featured a tarot reader that gave advice to customers while using the PlayOJO mobile app.
PlayOJO commented on the issue and said no request was made to remove the hot or cold feature. However, the casino noted that some adjustments to the marketing process are underway and as a result the promotional pages have been removed.
Asa has yet to make a final decision.
A draft version of the ASA’s recommendation has been obtained by the Guardian, but the regulator has yet to make a final decision. The project suggests the complaint will be upheld because the promoted feature was misleading and irresponsible.
If the decision is upheld, it will affect operators’ ability to exploit the so-called “gamer fallacy,” a false notion that claims previous events can have an effect on future events.
Gambling operators in the UK are under close scrutiny. Gaming industry standards here are extremely high and many organizations want to make sure they maintain that level. Due to the fact that some regulations are considered outdated and the government is preparing for the long-awaited revision of the Gambling Act 2005.
Following the review, a lengthy report, commissioned by the Responsible Gambling Industry Group, found that gambling staff are not properly trained when it comes to spotting problem gamblers.
The report has been called a “wake-up call” for the gambling industry and Tom Watson, deputy leader of the Labor Party, called it “shocking”. According to the report, not only are staff poorly trained, but they also consider problem gambling measures to be irrelevant.
Additionally, the report found that responsible gambling messages are placed in areas where customers cannot see them and that staff are reinforcing false beliefs about slot machine lucky numbers.
Mark Etches, managing director of GambleAware, said this was a clear wake-up call for the industry and that all sectors need to ensure staff and customers know where to seek help. if they need it.