Unibet gears up for Ontario launch after securing igaming license – Online Casino
Kindred’s Unibet brand has detailed its plans to launch in Ontario, after receiving a license to do so.
This is Unibet’s seventh license in North America.
Kindred will launch its online gaming and sports betting products through Unibet under Ontario’s open regulatory model.
Ontario’s online gaming marketplace will launch on April 4 and will be overseen by iGaming Ontario, a subsidiary of the Alcohol and Gaming Commission of Ontario (AGCO).
“Today is an exciting day and a milestone for Kindred and Unibet,” said Amanda Brewer, Country Manager Canada, Kindred Group. “We are proud to have received approval to launch in Ontario on day one of market opening and look forward to building long-term relationships with our customers and partners.
Several other operators secured licenses ahead of market launch, including Bet365, Flutter-owned FanDuel, and PointsBet.
“Ontario is full of sports teams and passionate fans, which is not surprising given the history and popularity of the NHL, NBA and MLB leagues,” continued Brewer. “Fans will have no shortage of sports to bet on when the market opens on April 4.”
Google recently adjusted its advertising rules in Canada, to allow operators to run online sportsbooks, online casinos and daily fantasy sports ads if they hold a relevant provincial license.